1.0 · The problem

Most projects go wrong before development starts.

We start where others skip, with a specification your developers can build from without guessing.

What you avoid

  1. 01Scope that moves after the budget is set
  2. 02Developers filling gaps with assumptions
  3. 03Paying twice to build the right thing

3.0 · Secure & accessible by design

Built in, not bolted on.

Security and accessibility are written into the specification from the first workshop, not checked at the end.

Secure by design

  • Data flows, access rules and retention defined in the spec, before anything is built
  • Direct input into your data protection impact assessments
  • Independent penetration testing, arranged and managed by us, with one point of contact
  • UK data hosting as standard, US hosting for US clients

Accessible by design

  • WCAG 2.2 AA as the default standard on every project
  • Accessibility criteria written into the specification and sign-off
  • Automated accessibility testing during design and build
  • Keyboard navigation, contrast and focus states specified, not left to chance
  • ISO 27001Certified across our business
  • Cyber EssentialsCertified
  • UK, EU & USData protection designed in from day one
  • WCAG 2.2 AAOur default standard

4.0 · How we work

Five phases. No surprises.

You’ll know what each phase delivers before it begins.

  1. A clear definition of the real problem.

  2. A specification any team can build from.

  3. Something to click, test and show investors.

  4. A working product, at a fixed cost.

  5. A product that gets better, not older.

01 · A good idea, and a lot of open questions.

Fixed cost, because the scope comes first.

7.0 · After launch

Launch is where the real work starts.

  • 7.1

    Iterative improvement

    Structured cycles that keep the product moving.

  • 7.2

    Fractional oversight

    Product direction without a full-time hire.

  • 7.3

    Marketing support

    Where it makes sense, through our specialist network.

8.0 · Founders

Just an idea? That’s where we start.

Some of the best products we’ve built started as a sketch on the back of a napkin.

We can engage at any stage of product maturity. The specification is the first thing we make together.

Wondering if AI could just do this?

Our honest answer

9.0 · Start here

Start with a conversation, not a commitment.

A structured call about where you are and the right next step. Useful whether or not we work together.