BCL Legal Recruitment

Using data insights to drive customer conversions and engagement

BCL Legal is one of the UK’s leading legal recruitment companies. It is a truly digital-first organisation, an AI early adopter and works at the forefront of technology.

Square Owl partner with BCL Legal at the board level to uncover revenue-growth opportunities and make significant improvements to its processes. This activity ranged from monitoring, testing and optimising their niche channels through to conversion, reporting and offering insight on optimising channel budgets.

Our team has also liaised with employment website indeed.com, lobbying them on BCL’s behalf, to improve processes, data gathering and negotiating better value for money on paid ad spend.

Results have included:
  • 154%Increase in job applications

    We used a full enterprise analytics and testing suite to iteratively A/B-test site improvements which led to an uplift in job applications by 154% YoY.

  • 43%Increase in conversion rates

    We leveraged our data insights to re-platform BCL, which increased conversion rates by 43% YoY

  • 70Page project documentation

    Prior to re-platforming, we produced a full suite of designs and specifications to ensure BCL, their incumbent development team, and our designers delivered the project successfully to deadline.

A dedicated, intelligent and honest approach to digital, with plenty of pro-active dialogue in layperson’s terms. The Square Owl team make us feel like we’re their only client.
James Batt,CEO of BCL Legal