CarFinance 247

An integrated flexible data orientated AB testing campaign

CarFinance 247 are at the forefront of car financing, award winning service combined with sophisticated highly advanced processes have made them the market leader in automotive financial services.

Working alongside existing agencies and internal departments, Square Owl is running a sophisticated AB testing program throughout all aspects of the user journey. We are proud of the amazing results we have achieved and are able to gather actionable data in a fast paced environment.

To get the most out of our program we have also rebuilt their Google Analytics and tag manager tracking along side working with a new supplier to onboard CF247 onto their analytics platform.

Results have included:
  • 35.42%Increase in Conversion Rate

    Through AB testing and leading data analysis has lead to this ongoing uplift

  • 62%Reduction in cost per acquisition

    Optimising landing pages through testing and insight lead to this reduction in CPA in paid advertising/p>

  • 49.32%More applications YoY

    In real term applications we continue to help CarFinance 247 grow their bottom line applications

Over the years we have tried different approaches in running a successful CRO Program. Square Owl knock the spots off everything we’ve tried before.
Jon Wilson,Chief Product Officer - CarFinance 247