Ideal Boilers

Ideal Boilers

The leading UK manufacturer of boilers

Queen's Award winners of Innovation 2019 - Ideal Boilers has over 100 years of experience in providing quality British made boilers.

We have worked with Ideal Boilers since 2015, initially working on their overall strategy. Since that time we have built a meaningful partnership that subsequently has seen us partner with further arms under the Group Atlantic banner including: Ideal Commercial, Keston, Gledhill and Atlantic Heat.


  • Design
  • Development
  • Conversion Rate Optimisation
  • Reporting & Analysis
  • Project management
  • Digitial Strategy

A digital partner

Our expert knowledge across digital allows us to give meaningful insight and advice on a retained basis. We advise Ideal boilers on a breadth of topics, tactics and strategy using our data led research to advise on opportunities and user behaviour.

We also support them with development, maintaining several core B2C websites often involving working on technically challenging web functionality, that requires a strong comprehension of the brand itself and best web development practices.

Focusing on the User

Navigating a purchase as large as a new boiler can be difficult and Ideal Boilers; as a forward thinking brand understand this. To support this we have conducted deep analysis of their tools to help users find and install a new boiler.

This has included full in-lab user research interviews, remote screen recordings, data analytics, heat maps, offline user interviews and traffic analysis. Whilst we are currently accumulating all this together, the research we are conducting is giving us real insight to their existing processes. We are confident that we can drive a meaningful impact onsite for all users.