PR and communications startup

Defining a disruptive PR communication platform

We worked with our client to specify the useability of their new platform. This involved combining their deep industry knowledge with our digital-user acumen to ensure the platform was as intuitive to use as possible for two different user groups with sharply contrasting goals.

We created an extensive information architecture, which ensured the platform was easy for users to navigate and understand. Our team also worked within the chosen platform’s constraints and liaised with our client, developers and designers ensuring a fast and efficient work flow.

This project involved balancing the needs and objectives of two very distinct customer personas. Our team created a full process map for the project as well as simplified wireframes to illustrate the changes and show how the new layout would improve user experience.

Square Owl moved our project to the next level with their design and user-experience input. Building a new, first-of- its-kind product, was a tough challenge. Square Owl took the time to understand our business, think carefully about the desired outcomes and then provided tangible design and user-flow changes, which took us from good to great. I would thoroughly recommend using their expertise in any phase of your design and UX/UI processes.