Computype

Computype

The world leader in precision labelling solutions

Founded in 1966, Computype has innovated every industry its entered. Their labels can be found on all American blood bags, in F1 tires and in space.

Based in Minnesota, Square Owl began partnering with Computype in 2014. Computype now consider us an 'Extension of their team'. We have worked across a range of projects and advised them in a multitude of ways: From account based marketing tactics, email marketing and automation, overall strategic focus and have reworked several key areas of the site for an enhanced user experience.

Disciplines:

  • Design
  • Reporting & Analysis
  • Project management
  • Specification
  • User Experience
  • Digitial Strategy

Visit Computype

Information architecture

Working in so many differing industries, it has been a challenge for Computype to effectively communicate their product offering to a range of highly niche industries.

The solution was a complete redesign of their information architecture. The solution was reached with a series of research activities including a pragmatic card sort.

Creating a dynamic navigation could be considered against UX principles however, using core pages to signpost industries to funnel people into their industry before bringing them to a tailored industry hub containing hyper-relevant content, it has been a great success.

Supporting marketing efforts

Over the years we have supported Computype in all their marketing efforts. Strategically, with advice on best practices, whilst tactically we have focused on supporting with expert creation.

From creating thoroughly tested emails to beautifully designed assets and take aways, we have used our network of skilled freelancers to create designs, offline materials & animations to support their quality communications.

22%
Increase in sessions
97%
Uplift in organic sessions YoY
13%
Increase in pageviews YoY

I can whole-heartedly attest to the unparalleled and exceptional level of professionalism, genuine care, and honesty that Square Owl demonstrates.