Business analysis & specification
Leads strategy and business analysis, translating your goals, processes and user needs into a clear specification for design and development.
About Square Owl
Doing this since before the dot‑com boom.
A senior team of product thinkers. We’ve spent 25+ years learning where digital products go wrong, so yours doesn’t.
1.0 · How we think
What we won’t compromise on.
The principles behind every engagement, whether it’s a napkin sketch or a platform rescue.
Clarity before code
Nothing gets built until everyone can see the same product on paper: what it does, who it’s for, and what it costs.
Honest about fit
If we’re not the right partner, we’ll tell you in the first conversation.
Secure and accessible by default
Written into the specification from the first workshop, and backed by our ISO 27001 certification.
In it for the long run
We stay after launch, because that’s when products start getting better. Some of our client partnerships have run for twelve years and counting.
2.0 · Our story
Decades of getting it right.
Founded in Manchester in 2014, Square Owl builds on our founder’s experience delivering pioneering digital projects since 1997.
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1997
Building the first BTshop.com
Designed and built the original BTshop.com, helping bring online purchasing to BT’s business customers.
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1999
Taking business ordering mobile
Built the first B2B handheld ordering system for BT Cellnet, now O2, enabling businesses to place orders on the move.
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2000
Global knowledge sharing for AT&T and BT
Built and rolled out a knowledge management platform across the multinational customer base of the AT&T and BT global joint venture.
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2002
Pioneering digital ordering for Domino’s
Developed a pizza ordering system for Domino’s, helping bring digital technology into the customer ordering experience.
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2006
Generating £5m a year for KCOM
Monetised KCOM’s consumer broadband portal, creating a revenue stream worth £5 million a year.
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2013
PPA Digital Leadership of the Year
Our founder won the Business Media award after introducing augmented reality advertising to a printed business directory.
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2014
Square Owl founded in Manchester
Established Square Owl to help organisations plan, design and build better digital products, drawing on years of practical experience.
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2020
Completing Goldman Sachs’ growth programme
Our founder completed the Goldman Sachs 10,000 Small Businesses programme, delivered in partnership with Saïd Business School, University of Oxford.
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Today
Trusted with complex digital platforms
Working across public sector, healthcare, finance and regulated platforms, supporting clients throughout the UK, Europe and the US.
3.0 · Who you’ll work with
The same people, start to finish.
Senior people lead every part of the work. The people you meet at the start stay involved throughout, from the first conversation to delivery.
Delivery & testing
Manages delivery with our developers, keeps the work aligned with the specification and tests it before it reaches you.
UX, design & content
Leads user experience, design and content, from early prototypes through to the finished product.
Analytics & BI
Turns data into useful insight through analytics, reporting and dashboards, helping you understand performance and make informed decisions.
Plus the specialists your project needs
Our regular developers and trusted specialists bring the expertise each project needs. We brief, manage and coordinate their work, giving you one point of accountability.
- Full-Stack Solutions
- AI Solutions
- DevOps & CI/CD
- Data Architecture
- Design
- Security & Penetration Testing
- Copywriting
- Digital Marketing
4.0 · Why “Square Owl”?
Wise as an owl. Thinking outside the box.
Look closely at our owl and there’s more to it than meets the eye. Each element represents something we bring to every partnership.
The sun
Creativity. Fresh thinking and the confidence to look past the obvious answer.
The moon
Insight. Illuminating the details others overlook and uncovering opportunities hidden in the data.
The mountain
Security and stability. Solid foundations that hold when the pressure’s on.
The owl
Knowledge and wisdom. Decades of experience, combined with the curiosity to keep learning.
Start here
Meet the team properly.
A structured call about where you are and the right next step, with the people who’d actually work on your project.